MBA snippets: Marketing Management

August 23, 2005

In a moment of stupidity during late 2003 I signed up to do a part-time MBA. I’ve just completed the exam for Marketing Management, my first subject. Below are the tidbits, comments, theories and anecdotes I found particularly interesting or thought provoking. Many of these are distilled from Marketing Management by Philip Kotler, a valuable text that I’m sure will be referred to often.

Customer satisfaction




Note: Originally posted to my Synop blog on March 16, 2004.